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Alex Cooper signing a $120M deal with SiriusXM proves podcasts are still alive

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Alex Cooper signing a $120M deal with SiriusXM proves podcasts are still alive

Alex Cooper and her podcast call her daddy and her new deal with SiriusXM is proof for all founders and businesses out there that doing a podcast is still essential to get your business of the ground. She is moving on from spotify where she already had a multi-million dollar deal.

The risk she has taken on her career to do funny content has paid off

Creating interesting funny content will create an audience.

Her podcast is full of funny stories as well as interviews and is as interesting as it gets in terms of content. SiriusXM saw it and signed her with a 100 million dollar plus deal

What should startup founders learn?

In addition to building your business, you should also get yourself out there. Start a podcast with interesting stories or good interviews.

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