What are the best email marketing automation platforms in 2025
Email Automation refers to the implementation of established protocols that initiate email communications and tailor messages according to particular actions taken or not taken by customers, utilizing email or marketing automation software. Examples of this include the automatic dispatch of welcome emails upon a customer's subscription to a mailing list, suggestions for similar products following a purchase on your website, or a prompt reminder for customers who have items in their shopping cart but have not completed the checkout process.
Below are some of the best and most sophisticated email marketing automation platforms;
EDITORS CHOICE: Mailerlite
1. Mailerlite
Also has a bunch of automation tools for any user. Also has great pricing and very easy to use as well as gives you the ability to create your own website.
A tool for the more sophisticated user and also good if you do have a lot of subscribers
Very proud of their trust fund rating and has a lot of automation features. Also pretty easy to use although a little bit more on the expensive side compared to the others.